Shan Hai Jing Mythology Universe
An ancient source of creatures, civilizations, landscapes and limitless stories.
ANCIENT CIVILIZATION · FUTURE ENTERTAINMENT
Building the First Middle East Chapter
of China's Global Mythology Universe
From ancient Shan Hai Jing mythology to global entertainment, experience and cultural innovation.
THE UNIVERSE
China's Next Global Mythology Entertainment Universe
SHAN HAI JING · CHANGYOU transforms one of China's oldest mythology traditions into a long-term global entertainment and cultural ecosystem—beginning with cinema and expanding across experiences, animation, games, licensing and luxury culture.
CHANGYOU
The first cinematic chapter—a guardian story shaped by water, destiny and the protection of life.
Global Commercial Ecosystem
A platform for entertainment, destination experiences, licensing and cultural innovation.
WHY NOW
A timely bridge between heritage and the future.
01China has ancient mythology.
02Saudi Arabia is building future entertainment destinations.
03CHANGYOU creates the bridge.
CORE ASSETS
A universe designed for long-term cultural and commercial value.
Shan Hai Jing Mythology Universe
Mythical creatures, civilizations, world-building and an expandable story architecture rooted in ancient Chinese tradition.
CHANGYOU · First Cinematic Chapter
A theatrical animation chapter about a water-linked guardian who turns misunderstood power into protection and renewal.
Global Commercial Ecosystem
Film, animation, game, experience, licensing, education and luxury cultural collaborations.
Character Universe
Changyou, Fangfei—the inheritor of the Shennong legacy—Ershu, the Nine-Tailed Fox, Baize and a growing mythology matrix.
GLOBAL COMMERCIAL ECOSYSTEM
One mythology universe. Multiple paths to enduring value.
The opportunity extends beyond a single film. Each chapter strengthens a connected platform for stories, places, products and cultural exchange.
FILMANIMATIONGAMEEXPERIENCELICENSINGLUXURY CULTUREEDUCATION
THE FIRST CINEMATIC CHAPTER
CHANGYOU
In the ancient mythology world of Shan Hai Jing, a boy connected to water is mistaken by fate for a calamity—yet ultimately chooses to protect all life through water.
CHANGYOU opens the first global cinematic chapter of the Shan Hai Jing mythology civilization. It is the beginning of the universe, not the boundary of the opportunity.
MIDDLE EAST FOUNDING PARTNER
Founding the Middle East Chapter of SHAN HAI JING · CHANGYOU
CHANGYOU GLOBAL is seeking strategic partners to build the Middle East chapter of Shan Hai Jing Mythology Universe.
Experience Development
Entertainment Partnership
Licensing Ecosystem
Cultural Exchange
AI Content Innovation
A clear foundation for partnership
Global IP ownership remains 100% with CHANGYOU GLOBAL. Partnership structures focus on long-term collaboration, regional activation and shared value creation.
PARTNERSHIP OPPORTUNITIES
Six pathways to build lasting value together.
Strategic Partnership
Regional Experience Development
Entertainment Collaboration
Licensing Ecosystem
Cultural Exchange
AI Content Innovation
WHY MIDDLE EAST
Where cultural ambition meets a global mythology universe.
Saudi Arabia is becoming one of the world's most ambitious entertainment and cultural destinations.
SHAN HAI JING · CHANGYOU creates a bridge between ancient Chinese mythology and the future of global entertainment.
STRATEGIC CONVERSATION
Explore a founding partnership built around culture, entertainment and the future.
Enter Partner Portal
Strategic Partnership Office
partnerships@shanhaijingglobal.com